New Ground

Updated 2 March 2026 Website
NewGround — coffee roaster

What NewGround Coffee Tastes Like

NewGround's range leans towards the sweeter, sunnier side of the cup, where tropical fruit notes and gentle fruitiness make for an approachable, feel-good brew with little bitterness to navigate.

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About NewGround

NewGround works with a narrow but well-considered palette, favouring coffees that lean sweet and fruit-forward — clean washed lots alongside more expressive, tropical naturals. The range is modest in size, which gives it a sense of purpose rather than sprawl. If you're drawn to brightness and sweetness over roast depth or earthiness, their selection offers a reliable point of entry.

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NewGround — Frequently Asked Questions

What does NewGround coffee taste like?
NewGround coffees are known for Sweet, Fruity, and Tropical notes. These characteristics appear consistently across their range of 2 roasts.
Does NewGround offer decaf coffee?
NewGround does not currently have any decaf roasts listed on Gourmet Coffee London.